Uppdaterad 2024-04-05

DoubleClick

Webbplats

DoubleClick By Google.com Google.com DFP

Förkortningar

DFP - DoubleClick for Publishers
DFA - DoubleClick for Advertisers
DCM - DoubleClick Creative Manager
DRM - DoubleClick Rich Media
EMEA - Europe, Middle East, and Africa
AdX - Ad Exchange
SSP - Sell Side Platform
ARC - Ad Review Center
RTB - real-time bidding
DCRM - DoubleClick Rich Media
IMA - Interactive Media Ads
IDFA - Identifier for Advertising
PII - Personally identifiable information

QA - Quality Assurance
EULA - End User License Agreement Terms and Conditions

ROS - Run on site
VPAID - Video Player-Ad Interface Definition
VAST - Video Ad Serving Template
DART - Dynamic Advertising Reporting & Targeting
DSM - Dart Sales Manager
GPT - Google Publisher Tags
GDN - Google Display Network
SRA - single request architecture
COPPA - Children's Online Privacy Protection Act
AFC - AdSense for content

Grundades 1995, och köptes upp av Google 2008. Har en maskot som heter Wiz

Citat

Powering digital advertising globally.

Once the Enabler has initialized, start animation, load in your image assets, and call tracking methods, or include other Studio modules.

You must use Google Chrome browser to see these logs.

DoubleClick Studio (Studio)

Tjänster

Core Flash
Core Html5
QA
Custom Lightbox Ads
Dynamic Creatives
YouTube Masthead
VPAID

Macro

%%CACHEBUSTER%%
%%CLICK_URL_ESC%%
%%CLICK_URL_UNESC%%
%%DEST_URL%%

Add the HTML5 Enabler

https://s0.2mdn.net/ads/studio/Enabler.js

Javascript

Enabler.isInitialized() Enabler.exit('Example Exit');

DoubleClick for Publishers (DFP)

URL

?googfc
?google_console
?google_force_console

Modules

Course Introduction
DFP Overview
Inventory
Trafficking
Creatives
Reporting
Forecasting
Troubleshooting
Tagging
Completion Exam

Parametrar som går att ställa in

Line Item Type

Sponsorship
Standard
Standard
Standard
Network
Bulk
Price Priority
AdSense
Ad Exchange
House

Nyckelord

Orders (kampanj)
Line items
Creatives
Ad units
Placements

Rate

CPD - Cost Per Day
CPC - Cost Per Click
CPM - Cost per Mille

CTR - Click-through rate

Detta är en preliminär förhandsgranskningssida som bekräftar att Google kan registrera dina klick. Förhandsgranskningssidan kommer inte att synas när sidan blir tillgänglig på utgivarens webbplats. I stället registrerar våra servrar ett klick och omdirigerar direkt till målsidan.

Måladress:

DART

ad.doubleclick.net

vim

:%s/http://ad.doubleclick.net([^"]*)//gc

User roles

Roles control access to features. Users can have only one role.

Administrator: Administrators have full access to all functionality.
Administrator (DFP only): Administrators (DFP only) have full access to all functionality other than Ad Exchange.
Salesperson: Salespeople can create orders, manage orders, and run reports on orders they create.
Sales manager: Sales managers can create orders, approve orders, cancel orders, edit targeting criteria, and run reports on orders, sales, and inventory.
Trafficker: Traffickers can create orders, edit orders, edit line items, upload creatives, and run reports on orders and creatives.
Executive: Executives can run reports and evaluate the effectiveness of campaigns.
Ad Exchange manager: Ad Exchange managers have access to Ad Exchange functionality, but not DFP.